In order to help position la Clinique Dentaire de l’Avenir as leaders of their field, it was imperative to review their brand as a whole and strengthen their web presence. We decided to go towards a dynamic and human image while inevitably considering the purity and perfection inherent to the dental world.
The logo developed is simple yet conceal many subtle references to the dental world. The resulting pictures use white and its purity as a metaphor for the perfection and cleanliness that every dentist tries to reach. They combine various everyday items to demonstrate what "Live brighter" might look like. The combination of vivid colors and humorous phrases aims to engage the client and alleviate the often negative perceptions associated to dentistry.