Celebrating its 10th anniversary, restaurant Vallier, located in the heart of Old Montreal, decided to refresh its look. Phoenix was mandated to design a range of items that goes hand-in-hand with the new identity of the restaurant, just between France and Quebec where tartare meets poutine.
We updated the old logo of restaurant Vallier by creating a unique symbol, revisiting the famous “fleur-de-lys”. The color palette chosen invokes a rustic and modern atmosphere with a range of beige, dark grey, green and bronze. We created everything, from tableware, to napkins and uniforms for the employees, to a new website, always in accordance with the new branding. In the Website, our goal was to create a fun and lively look and feel in order to give the visitor a glimpse of the new “Vallier Bistro Montréalais”.